18 December 2006
Get that Ford Money Kelis!
Ford signed Kelis to help sell some cars.. the new “Edge” looks like the VW Beetle but less round.. and less fly. Regardless, she’s chanelling Rihanna and made a song for the car ( when did this become cool to sell out? ) the track is called “Push It To The Edge”.
The television commercial, entitled “On the Edge,” will feature Kelis and the “Push it to the Edge” track. It will begin airing in late December on major network stations throughout the country.
The print ad campaign for the Ford Edge Kelis campaign, entitled “Shattered,” will run in major urban publications such as Jet, Ebony, Upscale and Sister2Sister magazine.
The Kelis campaign also includes special appearances and event tie-ins in key markets.
“This is the first time that we have linked up with an African American celebrity that has been fully integrated into launching a vehicle,” says Marc Perry, multicultural marketing manager for the Ford brand. “It just creates added excitement around the vehicle.”
The Kelis Edge campaign is primarily targeted at women who fit a personality that Ford marketing officials defines as “Mia,” women in their mid-thirties who live an active lifestyle. The automaker expects the campaign to also generate a buzz with men.
To promote the campaign, Kelis is scheduled to make an appearance at the 2007 Detroit auto show for a media day and the show’s Charity Preview on January 12.
We respect her hustle and she should be more than happy to collect Ford’s money but we expect more from artists like her than say Rihanna! I guess everyone is all about the $$$ and are willing to sell out at the promise of some greenbacks.
- The Kelis Ford Commercial Is Out!
- Melyssa Ford get’s a new job; Works on The Game’s new video?
- Nas & Kelis at the Black, White and, Blonde Ball
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